SAFE New Zealand

MuLondon is delighted that our entire organic skincare range is included in SAFEshopper, New Zealand's premier cruelty-free shopping guide. SAFEshopper is produced by SAFE (Save Animals From Exploitation), New Zealand’s leading animal advocacy organisation, and helps Kiwi shoppers use their consumer power to select cosmetic and household products that have not been tested on animals. All companies appearing in the guide have signed a legally binding statement confirming that they do not conduct animal testing of any cosmetic or household products or ingredients, nor do they sell their products to countries requiring animal testing by law.

About SAFE New Zealand:

SAFE (Save Animals From Exploitation) is New Zealand’s leading animal advocacy organisation. Founded in 1932, SAFE aims to make significant improvements to the lives of animals by raising awareness, challenging cruel practices and changing attitudes. With over 20,000 members, supporters and a small group of dedicated staff, SAFE undertakes high-profile campaigns, public stalls, displays, demonstrations, meetings, education services and research to foster a more informed understanding of the state of human-animal relations in contemporary Aotearoa New Zealand.

For more information, please visit www.safe.org.nz