MuLondon is awarded the Vegetarians' International Voice for Animals (VIVA!) seal of approval. Use of the VIVA! Vegan symbol helps build consumer confidence by enabling to see at a glance that MuLondon products have been independently approved as being suitable for vegetarians, vegans and dairy avoiders.

MuLondon is delighted and honoured to be approved as cruelty-free and vegan by VIVA!, a wonderful charity that has been working tirelessly for two decades to help end animal suffering and exploitation. VIVA!'s vegan seal is another confirmation of MuLondon's dedication to pure and effective skincare that contains no animal ingredients of any kind and is never tested on animals.

About Viva!

Viva! was founded in 1994 by Juliet Gellatley, who is the charity's director. They campaign for a vegan world and expose animal abuse by secretly going inside factory farms and filming the suffering - publicising it with nationwide campaigns that bring about change. Viva! monitors the latest research from all over the world on the environment and development issues, argues for change with hard science and organises demonstrations and imaginative local campaigns to ensure the public know what's happening in their area. Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.

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