New Zealand Anti-Vivisection Society (NZAVS)

MuLondon is proud that our entire range of organic skincare products is included in the New Zealand Anti-Vivisection Society's Cruelty Free Guide.

The NZAVS Cruelty Free Guide promotes beauty, skincare, body care and household products that are genuinely cruelty-free and available to purchase in Aotearoa, New Zealand.

Multiple different cruelty-free lists exist. The point of difference with this one is that all companies featured in the NZAVS Cruelty Free Guide are not affiliated with animal testing in any way.

About New Zealand Anti-Vivisection Society (NZAVS):

The New Zealand Anti-Vivisection Society is New Zealand's primary non-profit organisation defending animals used in science. NZAVS advocates for scientifically viable and non-harmful research, testing and teaching methods; lobbies for legislative and systemic changes; encourages change within the animal experimentation industry and educates to create cultural and societal change.

For more information, please visit