MuLondon Wins Awards At 2014 FreeFrom Skincare Awards
At the annual FreeFrom Skincare Awards, MuLondon gained a Silver Award for the Organic White Chocolate Elbow, Knee & Heel Cream, Bronze Award for the Organic Marigold, Frankincense & Myrrh Moisturiser and got commended for the Organic Hemp Moisturiser.
The Awards were founded to encourage and reward manufacturers of skincare products that are 'free from' many of the allergens, chemicals, additives and fragrances associated with skin sensitivities, allergies, and ethical, environmental and health concerns. The awards were presented at the 'Love Natural, Love Organic' show at Olympia, by 'Imperfectly Natural' beauty and holistic health guru, Janey Lee Grace. The announcements followed a long, four-stage judging process which included a rigorous month-long assessment by testers recruited by the FreeFrom Skincare Awards’ associates, the Ultimate Natural Beauty Bible.
Hand, Nail & Foot Care Category Silver Award Winner - MuLondon Organic White Chocolate Elbow, Knee & Heel Cream. An über-rich cream for joints and body parts all too often neglected, fragranced with the finest bourbon vanilla and cocoa extracts. The testers said: “I'm a sucker for cocoa butter but this is a cut above, managing to be both soothing and sophisticated. Quite frankly, I'd happily use it all over. I think this is hands-down one of my favourite smelling products ever”; “Feet gorgeously silky in the morning”; “Hard skin massively improved”.
Problem Skin Category Bronze Award Winner - MuLondon Organic Marigold, Frankincense & Myrrh Moisturiser. An exclusive blend of organic Shea Butter and Jojoba oil, extracts of Marigold and Blue Chamomile and the essential oils of Frankincense and Myrrh - to calm, balance and repair. The testers said: “My skin looked plumper, smoother and more uniform. Yes, I loved it and yes, I think it's fantastic value for such a superbly moisturising all-organic cream.”; “My knees looked and felt much smoother, more moisturised and rejuvenated! I would buy it for problem dry areas, and recommend for anyone with eczema and possibly for scar tissue.”
Men’s Grooming Category Commendation – MuLondon Organic Hemp Moisturiser. Fresh, woody, smoky and mystical - this Hemp face moisturiser heals and protects with organic Shea Butter, pure Hemp Seed Oil and the exclusive and rare Hemp Essential Oil. A commendation in the FreeFrom Skincare Awards goes to products that are really well-made and sit comfortably in the natural or 'free from' skincare market.
“The standard was far higher this year, and all winners and medallists performed exceptionally well and demonstrated terrific 'free from' properties,” said Alex Gazzola, Awards co-ordinator. “Like last year, it was particularly encouraging to see many smaller or boutique brands holding their own among the big guys – and often beating them!”
I am incredibly proud that the MuLondon range has won two awards at this year's FreeFrom Skincare Awards. I developed MuLondon products to care for sensitive skin types and to be free from common allergens, chemical preservatives and mineral oils. It's an honour to be recognised and awarded for our commitment to safe and gentle skincare.
Find out more about MuLondon at www.MuLondon.com.