Blog Action Day.

 Blog Action Day is an annual event that unites the world's bloggers in posting about the same issue on the same day. The aim is to raise awareness and trigger a global discussion.

This year, the theme is climate change.

It is now clear to all of us what the "flower power" generation was trying to teach us - to love and respect Mother Nature. What we do is directly reflected in our environment. This realisation is nothing new - it is just very close to home now, and thus, even more relevant.

One of the visionaries of the early eco-movement was Rachel Carson, who in the 1962 published her seminal work, "Silent Spring". She was questioning our use of chemicals that were indiscriminately sprayed on our crops, without considering the effects. Not many people listened, to start with, as everybody was in awe of the post-war world - new, modern and shiny and full of convenient, quick fixes.

More on Rachel Carson:

Rachel Carson sounded the initial alarm against DDT, when this chemical was hailed as one of the greatest chemical inventions of the 20th century - and people were even advised to spray it in their homes, to deter bugs. Now, mounting evidence points to DDT as the main causative agent of the early polio epidemics.

DDT is good for you! NOT!

"It was even known by 1945 that DDT is stored in the body fat of mammals and appears in the milk. With this foreknowledge the series of catastrophic events that followed the most intensive campaign of mass poisoning in known human history, should not have surprised the experts. Yet, far from admitting a causal relationship so obvious that in any other field of biology it would be instantly accepted, virtually the entire apparatus of communication, lay and scientific alike, has been devoted to denying, concealing, suppressing, distorting and attempts to convert into its opposite, the overwhelming evidence. Libel, slander and economic boycott have not been overlooked in this campaign." (from )

Our dependence on fossil fuels and petroleum products is a reality, and we're all doing out bit to change that. Here at MuLondon, no petroleum products are ever used - so no propylene glycol, mineral oil or paraffin. Pure and simple, and back to basics.

It's easy to take action - step out into the nature and send it some love.

If you're the practical kind, check the website below for more tips & ideas: