A lot of people ask me what the difference between the terms "natural" and "organic" is.
Natural can mean almost anything nowadays - and a lot of companies use it as they wish, as there is no legal definition of the word. In its true sense, it should mean that it comes directly from nature, that is has not been tampered with or overly processed - that the nature, and not man made it. This is how I would use the word.
Organic means that the ingredients and/or the final product have been certified organic by either The Soil Association or Organic Farmers and Growers in the UK. Thus, the organic Lavender oil I use in the Organic Lavender Moisturiser has been grown without any herbicides or pesticides, and is guaranteed GM-free and certified by an independent auditor as such.
Natural Lavender oil (i.e. - not organic) would mean that the lavender plants it's made from have possibly been sprayed with chemicals.
Sometimes things labelled "natural" can even be cloned or from genetically modified sources. But if it's organic, it can not be GM.
As you can understand - organic ingredients are sometimes more expensive than just natural or regular ones, which is influenced by many factors - demand, certification costs, non-agressive farming methods including crop rotation and hand labour - which sometimes yield less, and so on.
However, buying organic is an investment in our health and the environment. When you buy an organic tomato at your local Tesco, even though it is probably twice the price compared to the regular tomato, you know that the organic variety has not been sprayed with dozens of chemicals that eventually will be absorbed by our bodies and our soil. And organic tastes so much better!
All of MuLondon products are 100% natural (no preservatives or nasties), and I use 100% organic ingredients wherever possible. Sometimes organic ingredients are just not available. For example, certain essential oils and herbal extracts are not grown commercially, but are traditionally wild-crafted and as such cannot always be certified organic, even if they are organic in the way they are grown and produced. Fortunately, more organic ingredients are becoming available all the time and it will not be long before each single ingredient and oil used is certified organic.
We have a bright, organic future ahead of us.